At the onset of 2024, a collaboration between two forces in The Chinese original design, Guo Chao and renowned Chinese design luminary JiWenbo, made its debut.
Who is JiWenbo?
JiWenbo is an internationally acclaimed fashion designer, the first Chinese designer to have a dedicated show on the official schedule of Milan Fashion Week for Men’s Wear; recipient of the highest award for Chinese fashion design, the “Golden Peak Award,” and the highest award in Milan, Italy, the Golden Peak Award; currently serving as the Vice Chairman of the China Fashion Designers Association, Director of the China Senior Customization Association, Director of the Art Committee of the China Fashion Designers Association, and President of the Guangdong Province Fashion Designers Association.
Why GAX is picken?
Given JiWenbo’s outstanding credentials, numerous brands could have collaborated with him. Why choose a brand by a young designer from the Hmong ethnic group? In fact, even before the two met, they were aware of each other’s work. JiWenbo served as an inspiration for many, so how did he come to notice Guo Chao? Guo Chao’s persistent and dedicated efforts in creating a plethora of video content in the short video domain provided an opportunity for JiWenbo to become acquainted with him. Guo Chao’s perseverance and widespread coverage in the short video domain caught JiWenbo’s attention, leading him to observe this young designer for some time. At an exhibition, when Guo Chao greeted JiWenbo, the latter recognized him, which surprised Guo Chao greatly. Because he was a complete newcomer, this encounter marked the beginning of their relationship.
JiWenbo’s Glorious Runway In 2004, invited to participate in the “Golden Peak Award” presentation at China International Fashion Week. In 2004, invited to participate in the “Sino-French Cultural Year” Paris-China Fashion Week, where a special presentation titled “Oriental Charm – China’s Fascination” centered around the Dunhuang theme was held in Paris. In 2004, at the “Asian Wind” Fashion Summit jointly organized by top designers from China, Japan, and South Korea, a special presentation was made representing Chinese fashion designers. In 2006, invited by South Korea to represent top Chinese fashion designers at the Busan International Fashion Week, where a personal show was held. In 2007, on January 16, a themed show titled “JIWENBO” featuring the Terracotta Warriors was held at Milan International Fashion Week. In 2007, in September, the only special show representing Chinese menswear was held at the PV Exhibition in Paris, France. In 2008, on July 12, invited to participate in the Taipei International Fashion Week, where a special presentation was held. In 2008, on September 3, invited to participate in Tokyo Fashion Week, where a “JIWENBO” special presentation was held. In 2011, on October 28, a “JIWENBO” special presentation was held at China International Fashion Week. In 2013, the first Chinese designer to be selected for the official schedule of Milan Fashion Week, held a themed show titled “JIWENBO – A Drink” centered around Chinese wine culture. In 2013, participated in China International Fashion Week with the “JIWENBO – A Drink” cross-border haute couture presentation. In 2014, representing top Chinese designers at the “Sino-French Fashion Summit” in Paris, held the “RUYI&JIWENBO” haute couture presentation. In 2015, closed Milan Fashion Week with a Tangka-themed “JIWENBO” presentation for the spring/summer haute couture collection. In 2016, the opening ceremony of the Guangzhou “Belt and Road” Fashion Week featured a grand show. In 2020, “Show Trend · Regeneration” – JIWENBO PRIVE Tribute 2020 Global Cloud Presentation. On September 11, 2021, at China International Fashion Week, JIWENBO PRIVE held a brand presentation themed “East · XI.”
GAX is a clothing brand, which combines the concepts of ancient and modern, inheriting the past and innovating for the future. Established in 2007, it is a national brand that integrates multiple ethnic cultural elements, passes down ancient Eastern crafts, and creates a simple design style. In recent years, GAX has been moving towards internationalizing the brand, integrating the exquisite aesthetics of the Chinese nation with ancient Eastern cultural crafts, pioneering the “New Oriental Chinese Elegance” style, and continuing to showcase Eastern fashion to the world.
As history progresses and culture continues, innovation and progress are also ongoing in the torrent of the times. How to pass down historical totems in new ways is a reflection for contemporary people.
