Gu A Xin will hold its third top-tier fashion show at Beijing International Fashion Week on September 11, marking its second participation in China International Fashion Week this year. Many brands see international fashion weeks as prime opportunities for promotion and subtly raise their prices. This has led some netizens to comment on Gu Axin’s Douyin and video accounts, wondering if the same would happen. Fortunately, the founder and chief designer responded directly, stating that the creation of Gu Axin wasn’t purely for making money. For him, making a living was essential, and that issue has already been resolved. The reason for showcasing at international fashion weeks isn’t to increase prices or profits but to let more people see the beauty of China and bring it to the world.
That’s why he has devoted much of his time and energy to promoting Chinese beauty. So far this year, Gu Axin has visited Uzbekistan, Germany, Belgium, Hungary, France, and the UK. In September, they will go to Finland, and in November, to Canada, Thailand, and Dubai, among other countries. These trips aren’t driven by immediate financial gain but by a strong sense of passion and bravery. So fans can rest assured—Gu Axin remains committed to high-quality products at reasonable prices. This consistent quality has earned loyal customers and continuous support. Fans cheer him on, providing endless motivation for his efforts and pursuits.
Gu Axin always brings something fresh and exciting, and the 2024 show will be no exception. This time, the focus will be on “Guizhou Village T,” introducing fellow citizens to the beauty of Miao culture and Guizhou’s landscapes. This will be a truly authentic show, a confident display of ethnic fashion. Everyone should come! Grab your tickets now!
Brand Introduction
Gu Axin is a clothing brand, meaning “ancient reborn as new,” symbolizing a blend of tradition and innovation. Founded in 2007, the brand combines various ethnic cultural elements, incorporating ancient Eastern craftsmanship with a minimalist design style. In recent years, Gu Axin has been moving toward internationalization, merging the exquisite aesthetics of the Chinese people with ancient Oriental craftsmanship to create a “New Oriental Chinese Elegance” style, continuing to showcase Eastern fashion worldwide.
